Set up Instagram for real estate

Instagram is where listing videos and open-house stories go. A professional account gives you insights and a contact button; it's free.

Decide first: keep one account and make it professional, or create a second real-estate account? If your personal account is mostly friends and family, make a second one with your real-estate Gmail — firstname.sellshomes or firstnamerealtor — and keep personal life private. If you already post publicly, convert the one you have.

1. Open Instagram → your profile (bottom right) → three lines (top right) → Settings and privacy (or Settings and activity).

2. Scroll to Account type and tools → Switch to professional account.

   Screenshot 1Switch to professional account
   Until we have our own picture of this screen, the vendor keeps a current one: Instagram Help — set up a professional account

3. Tap Continue through the intro screens. Instagram asks you two things — in whichever order your app version happens to use:
   Category: type Real Estate and take Real Estate Agent if it's offered; otherwise take the closest one. You can change this later.
   Account type: Business, not Creator. Creator is built for influencers and hides some of the contact options you want.

   If instead you seethe row says Switch to personal account: you're already professional. Skip ahead and just check your category and contact buttons are right.
   Screenshot 2the category search with Real Estate Agent
   Until we have our own picture of this screen, the vendor keeps a current one: Instagram Help — set up a professional account

4. Add your real-estate email and cell as contact options so a Contact button appears on your profile.

5. Back on your profile → Edit profile. Name: your full name (this is searchable). Bio, four short lines:
   REALTOR® · RE/MAX One
   [your towns]
   Licensed in [CT/MA/RI] · Uncasville, CT
   👇 text me / my listings / reviews
   Website: your Blinq card link.

6. Tap the profile photo circle → upload your headshot. Save.

7. Post your "I've joined" announcement (guide 1.1) with the RE/MAX One graphic.