You’ll need
your headshot, your bio from guide 1.1, your business cell, your real-estate email, and your Blinq card link (guide 1.8)
You need one public place on Facebook where a stranger can find you as a REALTOR® — with your phone number on it. There are two ways to do that, and most agents pick the wrong one because nobody explained the difference. Pick the one you will actually post to. An abandoned business page is worse than no business page.
First — which one
You already turned on professional mode in guide 1.11. That may be all you need. The other option is a separate Page. Read the table, pick a row, then do only that path below.
| Professional mode on your own profile | A separate business Page | |
|---|---|---|
| Who sees your posts | The people who already know you, plus anyone who follows you. Reach is usually far better, because Facebook shows profile posts to your network. | Only people who find and like the Page. You start at zero and build from nothing. |
| How much work | None beyond 1.11 and the fields below. You post where you already post. | A second feed to fill, forever. This is where most agents quit. |
| Can someone else post for you | No. It's your login. | Yes — you can make Lia or an assistant an admin without giving up your password. |
| Can the office link you | No. | Yes — the office can link your Page to the RE/MAX One page. |
| If you ever change brokerages | It comes with you — it's your profile. | It comes with you too, but the branding and any office link have to be redone. |
| Ads | You can boost a post. | Cleaner if you ever run real campaigns with a budget. |
Most agents should take professional mode. Your first clients come from people who already know you, and those people are on your profile, not on a page they have never heard of.
Take the Page instead if you want an assistant posting for you, you plan to run paid ads with a real budget, or you keep your personal life strictly off-limits and will genuinely maintain a second feed.
Do not do both. Two half-fed feeds beat one well-fed feed for nobody.
One thing to check with the office: if Anthony asks you to link your page to the RE/MAX One page, that needs a Page — professional mode can't be linked. Ask before you decide if you're unsure.
Path A — finish professional mode (most people)
On facebook.com, open your profile → About → Intro → Bio. Check the chip above the box says Public, then write your line and Save.
You should now seea counter under the box reading 0/101. That is a hard cap — 101 characters, not the three-sentence bio from guide 1.1. Yours has to be a single line. Use this shape and keep it under the counter:
REALTOR® · RE/MAX One · [your towns] · [your one-line promise]If instead you seethe chip says anything other than Public: click it and change it. A private bio is read by nobody.
the Bio box — note the 101-character counter underneath Still in Edit, set your cover photo to the branded one Lia sends you, and your profile photo to your headshot from item 1.2.
You should now seethe cover doing the selling — your name, REALTOR®, the states you're licensed in, your phone, and your website. That banner is the most-seen piece of marketing you own.Go to About → Contact info and add your business cell, your real-estate email, and your website or your Blinq card link.
If instead you seea padlock next to a field: that field is private and no client can see it. Click the pencil and set it to Public, or the whole exercise does nothing.
Contact info with the fields set to Public Check the small category line under your name. If Facebook offers a real-estate category, use it.
You should now seesomething like Digital creator by default — that's the generic one Facebook assigns. A real-estate category is better if it's on the list.
the category line under your name Put a call button on your profile. Back to the ··· menu → Add action button → pick Call (or WhatsApp if that's how clients reach you) and give it your business number.
You should now seea button on your profile a stranger can tap to ring you, without going hunting through About. This is the single highest-value item in that menu and almost nobody knows it's there.Copy your profile link from the address bar and put it on your Trello card.
Path B — build a Page instead
facebook.com → Pages → Create new Page.
Screenshot 4the Pages screen with Create new Page
Until we have our own picture of this screen, the vendor keeps a current one: Facebook Help — PagesPage name: your name, then , REALTOR® · RE/MAX One — for example Sarah Chen, REALTOR® · RE/MAX One.
Category: type Real Estate Agent and pick it from the list.
Screenshot 5the category dropdown with Real Estate Agent
Until we have our own picture of this screen, the vendor keeps a current one: Facebook Help — PagesBio: your three sentences from guide 1.1.
Contact: your real-estate email, your business cell, the office address 212 Route 32, Uncasville, CT 06382, and your Blinq card link as the website.
Profile picture: your headshot. Cover photo: the RE/MAX One cover from Lia.
Add Lia as an admin if you want her able to post for you — that's the main reason to have chosen this path.
Post your “I've joined” announcement from guide 1.1 as the Page's first post, then share it to your personal profile so the people who already know you see it exists.
You’re done whenone public Facebook presence with your headshot, your REALTOR® line, RE/MAX One, and a public phone number a stranger can actually call.
Now do thisTrello card → phase 1 → tick item 12, paste the link in a comment, and say in the comment which path you took. Lia needs to know — she can only link a Page.