Turn on Facebook professional mode

Professional mode lets people follow you without being your friend, and shows you how your posts actually perform. Your personal profile stays personal — this adds a public layer on top of it. Do it on a computer: the buttons are where you can see them, and it is a one-time job.

1. Go to facebook.com and open your own profile — click your photo in the top right, then your name.

   

2. Below your name is a row of tabs — All · About · Reels · Photos · Friends · More. At the far right of that row, level with the tabs, is a ··· button. Click it.

   If instead you seeyou clicked More ▾ and got Groups / Events / Check-ins / Reviews given / Manage sections — wrong menu. That one is inside the row. The ··· you want sits at the far right edge, past everything else.

   

3. In that menu, click Turn on pro mode and follow the confirmation.

   You should now seea menu of thirteen items: Advertise · Add to story · View as · Add action button · Search · Profile status · Archive · Story archive · Activity log · Profile and tagging settings · Turn on pro mode · Fan engagement · Meta Verified.
   It is eleventh, near the bottom, and Facebook calls it pro mode here — not professional mode. That wording difference is why people scan the list and miss it.
   If instead you seeit says Turn off pro mode: you already have it on. Nothing to do — go to the next step and check the Dashboard button is there.
   Screenshot 3the ··· menu, with the pro-mode row near the bottom
   Until we have our own picture of this screen, the vendor keeps a current one: Facebook Help Center

4. Look at that same row again.

   You should now seea blue Dashboard button that wasn't there before. That is the whole change — no banner, no announcement.

   

5. Click Dashboard once, just so you know where it lives.

   You should now seeProfessional dashboard — Insights, Content, Monetization, Engagement, All tools down the left. Insights is the one worth coming back to: views, engagement and net follows for the last 28 days.

   

What actually changed

People can follow you now. A follower sees your public posts without being your friend. That is the point — your friend list stays your friend list, and your market posts reach further than 300 people.

Only your public posts are public. Posts you set to Friends stay to friends. Professional mode does not retroactively expose anything.

You get numbers. The Insights panel tells you which posts people actually watched. Most agents post into the dark for a year before they see this.