Set up Instagram for real estate

Instagram is where listing videos and open-house stories go. A professional account gives you insights and a contact button; it's free.

Decide first: keep one account and make it professional, or create a second real-estate account? If your personal account is mostly friends and family, make a second one with your real-estate Gmail — firstname.sellshomes or firstnamerealtor — and keep personal life private. If you already post publicly, convert the one you have.

1. Open Instagram → your profile (bottom right) → three lines (top right) → Settings and privacy (or Settings and activity).

2. Scroll to Account type and tools → Switch to professional account.

   See this screenSwitch to professional account
   Instagram Help — set up a professional account

3. Tap Continue through the intro screens. Instagram asks you two things — in whichever order your app version happens to use:
   Category: type Real Estate and take Real Estate Agent if it's offered; otherwise take the closest one. You can change this later.
   Account type: Business, not Creator. Creator is built for influencers and hides some of the contact options you want.

   If instead you seethe row says Switch to personal account: you're already professional. Skip ahead and just check your category and contact buttons are right.
   See this screenthe category search with Real Estate Agent
   Instagram Help — set up a professional account

4. Add your real-estate email and cell as contact options so a Contact button appears on your profile.

5. Back on your profile → Edit profile. Name: your full name (this is searchable). Bio, four short lines:
   REALTOR® · RE/MAX One
   [your towns]
   Licensed in [CT/MA/RI] · Uncasville, CT
   👇 text me / my listings / reviews
   Website: your Blinq card link.

6. Tap the profile photo circle → upload your headshot. Save.

7. Post your "I've joined" announcement (guide 1.1) with the RE/MAX One graphic.